Shifting Gears

Specialized is a global leader in high-quality cycling products. They cater to the enthusiast cycling market and are highly visible at major racing events such as the Tour de France and others.

Recently, Specialized decided to make a big decision to step away from decades of a black dominated color theme in their advertising and packaging. The new theme is red dominant with white plus a new typeface.

We were awarded the redesign project to apply the new direction and create new display forms across the equipment line.