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Markley Strings have been sold in guitar stores across the world since the 80s introducing new standards along the way. One is Helix, a new guitar string technology that goes to the heart of how strings are constructed: It’s DNA. The strings are wrapped with an elliptical shaped outer wrap creating a new extended sound. Since this technique was such a fundamental change, we used the double-helix with the strings running inside the helix ‘staircase.’ The packaging included a packer box and inner sleeves carrying the theme.